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Why Startups Still Get Customer Needs Wrong and How to Fix It

Why Startups Still Get Customer Needs Wrong and How to Fix It

Why founders misread customers, and how to get it right.

Oct 13, 2025

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Evolved Founder is dedicated to supporting founders and leaders as they grow organizations with intention, resilience, and human-centered vision.

Evolved Founder is curated by Laura Roman as a place for collecting and sharing thoughtful ideas and tools designed to help founders and leaders grow purposefully.

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